Do advertisers in Kuwait just not care?

You know those times where you wish you had a time machine so you can go back and not see what you just saw? This is one of those times. My goodness…

Look at Mira Tiger Mood. Just take a good hard look and tell me you don’t want to wish you were blind. What the fudge am I looking at?! Her header image has her feet in it. Yes, her feet. The part of the body that humans use to walk around that gets dirty and gunky and all foot diseasey.

Her background is an ENORMOUS photo of what I think may be her, but her face is not showing, (a common trend with Kuwaiti girls’ photos) which takes up the entire space in the back and doesn’t even go away when you scroll down. It stays and haunts you the whole time you’re on her blog! And then the left side is littered with random photos of women and ads.

You want to know something? If I had a business and I wanted to advertise my product or service I would want to put it somewhere where it’s going to look good; including a blog that looks good. There is no way I would EVER pay to have an ad on her blog. Really, I’ve now instantly blacklisted every single company that has an ad on there.

And if you think I’m being harsh then think again. If you saw a McDonald’s ad next to a garbage can full of dead cheetahs and tigers, would you want to go out and buy a McDonald’s burger? Yeah, didn’t think so.

Someone help her out! For for the sake of classiness!

4 comments

  1. Caesar Fernandes

    very simply answer here. Its not that they dont care. They dont “know”. Very few advertisers , with the exception of the big names like NBK and Wataniya etc truly know how to optimize their online campaigns by positioning their ads strategically. Wataniya for example will never be seen on weird blogs like ones simply ranting about had they had for dinner or bitching about their sad experience to the Fendi store and how the thread count of their blankets are not enough. Boo hoo. Its ROI driven and managers/ directors etc are accountable for it, so it is strategically driven.

    Companies with inexperienced online marketing managers will throw their ads anywhere and everywhere for the sake of visibility not understanding inner dynamics of “always on”, audience on demand and behaviour targeting.

    At the end of the day, you cant expect a country that offers no education for the most important medium in the world (internet) , to know how ads work in that medium. Simple as that.

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